The rise of the digital economy is happening at an increasingly rapid rate, with new digital assets, cryptocurrencies and blockchain projects, emerging and developing continuously. Many investors still consider Bitcoin to be a strong long-term hold, but most analysts suggest building a portfolio of blockchain assets, a sound strategy to hedge risk. Bitcoin, Ethereum, Ripple, Cardano, Cosmos, Polkadot, Binance, and Solana, are all prominent blockchain projects with long-term potential. Analysis of the market and tracking news and project updates and new competition, is advisable for long-term digital investors in the blockchain niche. However, with digitalisation of the world’s economy gathering pace, the blockchain niche looks an exciting market for investors.